Instructional Design in the Wild: Champagne Fail

Champagne BottleOpening champagne bottles is serious business. There’s the potential for eyes getting put out, and then the fun and games are over. After that the liability lawsuits start, and that’s no celebration. The champagne bottle legal department wants you to be safe.

So here’s another instructional design spotted in the wild. It’s sort of a fail though. What does it really mean? Don’t drink from the bottle? Don’t open it towards your face? No wine for you? It’s a mystery. It’s clear the makers of this champagne wanted to tell us something, but maybe the ID department didn’t find the right SME for the job. Maybe legal did it themselves.  I mean, how hard can instructional design be, really? Legal ain’t got time for that so it’s more probable the SME failed to respond in a timely manner. Rare, I know, but it happens.

Turns out, that’s a screw cap, so the message may really be “don’t drink this stuff, it’s swill”.

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